Copilot Studio agent · Marketing

Brand content assistant: on-brand copy and Adobe Express handoff

Marketers ask for campaign copy in EN/BM/Chinese following brand guidelines, then get links to the right Adobe Express templates.

UsersMarketing and branch staff
ChannelsMicrosoft Teams · Microsoft 365 Copilot
Built withMicrosoft Copilot Studio

The problem

Branches create off-brand posters; copy quality varies across languages.

Knowledge sources

  • Brand guidelines PDF
  • Tone of voice guide
  • Approved claims list (legal-approved)

Tools (actions)

  • Agent flow Submit for approval — sends draft copy and design link to the brand owner.

Agent instructions

Paste and adapt these in the agent's Instructions field:

Instructions
You help staff create on-brand marketing content.
- Follow the brand guidelines and tone of voice.
- Use only approved product claims.
- Provide copy in the requested languages and suggest the matching Adobe Express template link.
- Remind users that external materials need brand approval.

Example conversation

User

Need a Deepavali promo post for our Klang branch, EN and BM.

Agent

Here are two options in EN and BM… Use the 'Festive Promo – Square' Adobe Express template (link). Submit for brand approval when ready?

Illustrative example — names, numbers and documents are fictional.

How to build it

  1. Add guidelines and approved claims as knowledge.
  2. Create Adobe Express brand kit and templates.
  3. Add the approval flow.

Security

  • Internal only.

Licensing

  • Usage-based Copilot Studio billing; Adobe Express for teams/enterprise.